Cirque du Soleil pic

Cirque Du Soleil to Offer NFL Experience in Times Square

Cirque du Soleil pic

Cirque du Soleil

As Curator of Reptiles and Birds at Australia Zoo, Josh Ruffell oversaw a diverse collection of animals both native and foreign to Australia. Outside his professional life, Josh Ruffell enjoys taking in all sorts of shows and entertainment, and is particularly fond of Cirque Du Soleil.

Cirque Du Soleil is teaming with the NFL and the NFL Players Association to create a unique attraction in Times Square that will encompass 40,000 square feet. The four-story installation will be located at 20 Times Square and is slated for a fall 2017 opening.

Among its many features, the attraction will boast a 350 seat theater that will be packed with high-definition screens and geared to give fans a unique multimedia experience. The show, which will be produced with the help of NFL Films, will beckon fans into an immersive experience and draw them into the game’s action, both from the sidelines as well as behind the scenes.

Cirque Du Soleil is working in conjunction with the Witkoff Group, a real estate investment firm, to develop the site. AEG is also a financial partner in the project, which includes several other strategic stakeholders such as the Rockwell Group, a design firm, and the Thinkwell Group production agency.